![](https://cdn.myportfolio.com/6d821be9975a2c66c3eb3008943126dc/ac556ae6-3783-410a-9c05-1c08aa7a9657_rw_1920.png?h=a01fc122f79f2a36bbcf94132ee30229)
BODEN website rebranding
In the 2022 Autumn/Winter season, Boden refreshed its branding. My role was to redesign the website and bring a fresh premium feel. Responsible for enhancing the key user journey sections: product details, product lists, quick view, and reviews.
ROLE
Senior Visual Designer
WHAT I DID
I collaborated closely with the UX designer and researcher to enhance usability and discoverability. Following a series of usability tests, I improved existing UI patterns and developed new ones. These new design components were integrated into the Boden Design System. Additionally, I assisted the Business Analyst in organising and prioritising tasks while also helping to create a new collaborative approach with the offshore development team.
CLIENT
Boden, 2022
![](https://cdn.myportfolio.com/6d821be9975a2c66c3eb3008943126dc/7ff8226f-0852-408c-baf7-f5f02bc63adc_rw_3840.png?h=15ddd5c06ad58877b50b41fb2786321c)
![](https://cdn.myportfolio.com/6d821be9975a2c66c3eb3008943126dc/556aa8b1-6c43-4042-8dba-228f9026c4e7_rw_3840.png?h=c6aef9588079d54fe3cc2b657d62cf10)
![](https://cdn.myportfolio.com/6d821be9975a2c66c3eb3008943126dc/1e4411aa-3485-44bf-ba93-c6356de5dc29_rw_3840.png?h=7f74358e783421daf963f48f15c18c39)
![](https://cdn.myportfolio.com/6d821be9975a2c66c3eb3008943126dc/df4297a5-fcbb-43cb-b25d-238b1a79908b_rw_1920.png?h=3ce3f7bee2ea8a4b556b12f7525b9b96)
![](https://cdn.myportfolio.com/6d821be9975a2c66c3eb3008943126dc/31357a41-0bcc-4621-9c14-8307dfaed4bd_rw_1920.png?h=e7bb9f162515327a30178c502c4294da)
![](https://cdn.myportfolio.com/6d821be9975a2c66c3eb3008943126dc/0980b43d-28b5-4ab7-a36c-1e9d772e2781_rw_1920.png?h=c8407c2e2f389bfc5a0420830510302a)