BODEN website rebranding
In the 2022 Autumn/Winter season, Boden refreshed its branding. My role was to redesign the website and bring a fresh premium feel. Responsible for enhancing the key user journey sections: product details, product lists, quick view, and reviews.
ROLE
Senior Visual Designer
WHAT I DID
I collaborated closely with the UX designer and researcher to enhance usability and discoverability. Following a series of usability tests, I improved existing UI patterns and developed new ones. These new design components were integrated into the Boden Design System. Additionally, I assisted the Business Analyst in organising and prioritising tasks while also helping to create a new collaborative approach with the offshore development team.
CLIENT
Boden, 2022
