STORYTELLING THROUGH VISUAL CONTENT
The project focused on Boden website list view enhancement through visual storytelling. The project aimed to bring collections together in a curated way mirroring the physical catalogue. Featuring collections such as inspiration, outfitting, and ways to wear.
ROLE
Senior Visual Designer
WHAT I DID
I created a variety of templates to accommodate different collection themes. These templates were constructed using flexible component blocks. The content curators could then create new templates by combining different component blocks while maintaining the overall look and feel of the website.
CLIENT
Boden, 2022
