PUSH NOTIFICATIONS
ONBOARDING
In March 2019 John Lewis & Partners started rethinking the push notifications design on the iOS app. The main focus of this project was to increase the number of customers opting in to push notifications.
ROLE
Lead Visual Designer
WHAT I DID
Developed visual style of push onboarding, organised user testing and created prototypes.
Designed animation and led the implementation of the project by working closely with the in-house development team.
CLIENT
John Lewis & Partners, 2019
Each onboarding screen informed users about a different benefit
the push notifications. Users were presented with three screens at different points in time, avoid overloading users with too much information at once.
the push notifications. Users were presented with three screens at different points in time, avoid overloading users with too much information at once.
The first onboarding screen was animated. By doing so we were trying to pause the users and attract their attention to the message. The screen appears on the third app launch, so users have
a time to explore the app and get familiar first.
a time to explore the app and get familiar first.
Images are updated based on the season, so the app always
stays relevant. By mixing home and fashion
content we where able to targeted a cross section users.
stays relevant. By mixing home and fashion
content we where able to targeted a cross section users.
