OUT OF THE BOX EXPERIENCE
Ubuntu believes that the first impression matters, especially when it comes to introducing a new product to a user for the first time. The project aim was to delight the user from the moment they open the box, through to the setup wizard that will help them get started with their new device. The goal was to improve new user adoption. More about this project you will find in the Ubuntu design blog.  
ROLE
Visual Designer

DESIGN APPROACH
I led the visual design of the first-time setup wizard, translating Ubuntu’s design language Suru into a structured onboarding experience. The work focused on establishing a clear visual hierarchy, approachable illustrations, and consistent interaction patterns to ensure the setup process felt simple, friendly, and trustworthy. The design aligned closely with Ubuntu’s broader visual system, ensuring consistency across the operating system while creating a distinct, polished first-run experience.

CLIENT
Canonical, 2016