ITV ESSENTIALS
The ITV Essentials app focused on providing popular ITV shows while aboard. It was released in 12 European territories as a monthly subscription service, largely targeting an older demographic of expats and UK holidaymakers.
ROLE
Visual Designer
DESIGN APPROACH
I designed a user interface across web and mobile platforms, ensuring a seamless and intuitive experience for users accessing ITV content abroad. Focused on simplicity and accessibility to cater to an older demographic, prioritising clear navigation, legible typography, and minimal interaction complexity. Designed a content first interface that allowed users to quickly discover and stream popular ITV shows with minimal friction.
CLIENT
ITV, 2016
